Making online subscriptions work, an interview with Martin Zacarias, CEO, 10kWizard.com: "[Q] How do you build a defensible business model around a commodity product that the SEC makes available to anyone? [A] We do that by adding tools and features that go beyond simple access. These features address directly the need to get relevant timely information in the form that they need and when they need it. From a business model standpoint, we offer all of these features at a price point that is extremely competitive with any other product offering out there."