Paid Sports Packages Target Loyal Fans: "In their efforts to kick-start online subscription revenue, Journal Sentinel Inc., MediaNews Group, New York Times Digital and Tribune Interactive and others have tweaked their offerings for rabid sports junkies. Each company is beginning to understand the content, services and pricing structures that turn dedicated visitors into paying customers. Most of the readers aren’t interested in pecking and hunting through paid archives. They respond to handsomely designed, information-rich and thoroughly engrossing packages of information about their favorite team that seem to have been created, in their minds, just for them."