SatireWire Devolves, Releases "Book" Printed on "Paper": "The initial decision to publish in this archaic, non-Web form was difficult, conceded the author. "At first we were like, 'A book? Gee, why don't we just go all the way and paint on some cave walls or something?'" recalled [SatireWire founder] Marlatt of his earliest conversations with the publisher. However, [publisher] Broadway's response convinced the author that he should reconsider. "They told me, 'Well then, you just go ahead and keep publishing on the Internet, for free, like an idiot,'" said Marlatt."