Tuesday, May 01, 2001

Ferrari boss says F1 free until 2007
"Formula One is guaranteed to be on free-to-air television until at least the end of 2007, Ferrari sporting director Jean Todt said on Friday."

On TV too, what's free and what's not has far reaching consequences. The huge investments by automakers in Formula 1 would probably not make sense if Grands Prix were broadcasted only by pay-per-view, to a much smaller audience (most of you Americans might not care, but like with soccer, almost everyone else does!). If a majority of sites stop free services, what market will be left for ISPs or even PC makers? Mass-market broadband might pull demand, but someone has to provide applications on the other end.