The Standard: More Pay, Less Play?: "The newest flash points come from ad-supported Internet service provider NetZero and content site Salon.com: Betting that Web ads have reached a pitch too grating for many consumers, they're encouraging users to pay them for an ad-free version. The new strategy poses a number of problems, not the least of which is that people prefer things that are free. On the other hand, if it works, marketers might have a real reason to feel spooked."