Entertainment site Heavy.com goes Premium. From their recent email, the HeavyGram:

'As a member of the Heavy List we're offering you a deep deep discount that no one else will get. OFFER ONE: First month $2.95. $6.95 per month after first month. -OR- OFFER TWO: $40 for 12 months in advance (11 cents a day) That's $10 off the annual subscription rate. CLICK HERE TO SIGN UP.'

'--This offer is good for the next three days (July 9 - 12) --Premium service launches Friday the 13th. STILL NEED CONVINCING? Click here to see what you'll get.'

In defense of Heavy, they do have some great content (Behind The Music That Sucks,Heavy Games, Heavy Radio) and the prepaid year breaks out to only $3.33 a month. I wonder if some content creators are beginning to see the value in a network right about now.