ZDNet: Hoover's CEO: The secret to paid online content: "How do you get people to pay for online content? Ask Patrick Spain, chairman and CEO of Hoover's, the third-largest paid information site on the Web (behind Consumer Reports Online and WSJ.com); 280,000 customers pay for Hoover's premium content, and another 3 million sample its free offerings. What's the secret?"

This article was published one month ago but I missed it. See also what Patrick Spain had to say last year.