Thursday, August 23, 2001
OED via BOMC. I don't think this has to do with something free not being free anymore (perhaps it does, not sure of the history), but in the general realm of subscription services it's interesting. The Oxford English Dictionary online costs $550 per year for a personal subscription. This is interesting pricing, since you can buy it on CD-ROM for $295. (I guess it's the really up-to-date definitions that are worth the premium?) Anyway, the more interesting thing is you can get access for free when you join the Book of the Month Club. This is according to Chris Locke, and I haven't verified it. (BOMC, oddly, doesn't advertise it on their site.) But, as in the case of the HighSchoolAlumni.com deal Jason posted about a while back, I think we're going to be seeing a lot more of this web subscriptions-bundled-with-other stuff idea. It's a way for the bundler to add a potentially high-value premium to their product at a low incremental cost, and a way for the "bundlee" to get paid (in some cases, in others probably not) for their service and market their brand, with the hopes of getting a full, repeat subscriber when the initial term runs out. What's more, it's a proven marketing model in other domains.
