The Return Of Free?
Citibank makes c2it online payment service free.
"It's really a classic marketing approach," says Antony Jenkins, chief operating officer of c2it.

"This has been tried before by other folks. It's usually a reflection of the value of the service. You know that a service is successful when you can convince people to pay for it," said Vince Sollitto, spokesman for PayPal, the market leader with 11 million users compared to c2it's 200,000.