Motorcyle.com goes subscription: "The idea is that all community services (like the chat room and posting in the forums), as well as news content are free to read, but all original content -- shootouts, first rides and product reviews -- are registration based. [...] In eight years, we've aggressively tried to have budgets set to a comparable level to other media concerns, or have MO made a special Internet case that gets lumped in with the print media buys, but have been unsuccessful. The mind set of top-level management is still one of fear and a lack of understanding that most information research is now conducted online."

The yearly subscription costs $11.94.