2nd Annual Selling Subscriptions to Internet Content Summit: I'm going to this event organized by MarketingSherpa in NY, May 21st. All speakers are marketing executives who manage subscription services of content web sites and newsletters, so I hope to learn hands-on information on what works (and what doesn't). When we started TEoF we focused a little more on web applications, but I think there are lessons that work for both content and apps. For instance, how to handle free-and-fee cohabitation or free-to-fee conversion relies on positioning (what product at what price for which customers) and direct marketing principles that apply to both.

Disclosure: the link above contains an affiliate link (i.e. we get paid if you buy your ticket through our link), so you can consider it an ad too. But I'm really going to the event :-) I hope I can meet some of you there.