Thursday, April 18, 2002

PR: Porn Not the Only Content Women Can Sell On the Internet: "Vtechmedia [...] offers women (and men) a free publishing platform they can use to sell their own digital content such as pictures, articles, art, advice, music and multimedia for as little as a dime per download. The online publishing system works like an eGroup or MSN Community but with a microtransaction e-commerce engine built-in that allows members in the group to upload, list and sell their own digital, downloadable content."

David Ho, the founder and president of vtechmedia says he gained more traction with women, who apparently want to publish content on a variety of niches (or so-called "community-based micromarkets".) Ad-supported community sites (such as Suite 101 to name just one) didn't lead to the expected riches. Maybe lower expectations and micropayments will work this time? I agree with David that the Internet is a great tool to reach niches, though I'll remain a little doubtful until I see actual sales numbers.