Internet finds its fees: "Zach Leonard, director and chief operating officer of FT.com, is keen to stress that the FT hasn't gone from free to fee. "We have a very diverse revenue model," he says, "which includes advertising, which we still believe in, and e-commerce. Finally we've just added subscriptions, but there's quite a bit that's free, and that's deliberate." The free content is helping to establish the FT's name outside the UK. "It's a good means to sell newspapers, which we are doing as well," he says."