[Contentbiz] How to Raise Subscription Site Conversions and Lifetime Value Rates

"More than 100,000 sites, including The Weather Channel and several CNET properties use the Internet Billing Company to process their reoccurring billing offers for content, downloads, and site access.

We interviewed Major Accounts Director Howard Goldberg to get some eagle's eye advice on what works and what doesn't work for selling online subscriptions."