KeepMedia Uses RSS Feeds to attract free traffic

With these new feeds, "KeepMedia is now offering "Featured News on KeepMedia" in the RSS format. Featured News on KeepMedia offers breaking news and related articles from our library of current and archived publications. KeepMedia plans to offer additional RSS feeds in the near future. [...] The RSS feeds are provided free of charge for use by individuals and non-profit organizations for personal, non-commercial uses."

In its current form this is too generic to be of much use, but with a vertical focus this would be a nice way to expose the tip of KeepMedia's content on a recurring basis and hopefully convert those free visitors to a paid subscription.