[MarketingSherpa] How Match.com Gains Nearly 50,000 New Paid Subscribers per Month

"At nearly 30 million visitors per month Match.com's sites together get nearly three times more traffic than its nearest competitor's. Plus, Match.com is going to hit the one million paid subscribers mark any week now. [...] ContentBiz' math (based on publicly available data) shows the sites gain 46,000-48,000 paid subscribers and lose roughly 16,600, for a net gain of 30-32,000 new paids per month. We predict at this rate, Match.com will hit one million paids by mid-April 2004. An average of 40% lapsed subscribers ultimately return to become paid members once again, presumably when their relationships hit a downswing."