[...] According to Bailey, NASCAR.COM currently has "roughly 200,000-225,000 subscribers" and he expects that number to grow significantly over time. "Our churn is incredibly low," he notes. "We only have roughly 15% churn and the majority of sign-ups are annual.""
Tuesday, April 13, 2004
[ContentBiz] 5 Ways NASCAR.COM Keeps Paid Member Churn Rate at Just 15% Despite Doubling Prices
"The team also invested heavily in new tech and site improvements to make the paid service significantly different from the free content. But that cost had to be passed along -- annual subscription fees were jacked up over two years from $29.95 to $64.95. [...] It's not just buying a subscription, it's giving them access to things they normally couldn't do." The team tested five tactics to grow this membership mentality:
Monthly service input chats
Beta testing new services
Real-world event
Fan Miles
Emailed notes to cards gone bad
[...] According to Bailey, NASCAR.COM currently has "roughly 200,000-225,000 subscribers" and he expects that number to grow significantly over time. "Our churn is incredibly low," he notes. "We only have roughly 15% churn and the majority of sign-ups are annual.""
[...] According to Bailey, NASCAR.COM currently has "roughly 200,000-225,000 subscribers" and he expects that number to grow significantly over time. "Our churn is incredibly low," he notes. "We only have roughly 15% churn and the majority of sign-ups are annual.""
