"eDiets.com [...] today announced that it expects to report revenues for the first quarter of fiscal 2004 of approximately $11 million, compared to earlier guidance of $12 to $13 million. The $11 million in revenues represents an increase of approximately 50% over the comparable prior year quarter."
The stock market didn't like the news. Here's an interesting quote from their CEO (many companies moved into subscription models because of the weakening of the online ad market):
"We believe that the increased competition in the online advertising market currently affecting eDiets.com may continue and we have begun to more aggressively deploy television ads based on the successful preliminary tests that we ran earlier this year."
Notes and links related to the transition from free to for-fee online services.
Contributors
Blog Archive
