Saturday, September 04, 2004

[News.com] AIM update puts price on new buddies

"The update adds a batch of personalization features, such as static and animated buddy icons, sound effects and "wallpaper" images for the IM windows, but these will come at a price. The company will charge $9.95 for a yearly subscription or $1.95 a month to access these features... [...] The update also places other features behind the subscription wall. AOL already charges for AIM-based video games and business applications in hopes of tapping direct revenue. The subscription business is part of AOL's overall revenue diversification strategy to supplement its declining dial-up business."

Not sure who's even going to think about paying for an animated buddy icon, but the move goes to show AOL's desperate need for cash.