Baby Telemetry Fee Service?

I can't tell whether this is a hoax or the recognition that some people are really too obsessive about collecting and analyzing numeric data (not to speak of having too much free time):

"Trixie Tracker lets you record and track sleep, bottle-feedings, nursing and diapers for your child. When you sign up for an account, you'll get your own personal web address that will become your Trixie Tracker homepage. You'll then start recording events and begin to discover what kind of patterns (or lack thereof) exist in your child. [...] We currently plan to offer Trixie Tracker in 3 month and 12 month subscriptions [for $10 and $30 respectively]"

I have a 4-year old daughter and I can't imagine when I'd have felt a need for that service. It actually seems real. This is fun!