SiliconValley.com: As revenue falls, more sites are moving from free to fee: "Yet only a handful of online ventures -- even with brand-name offerings -- have been successful at charging for content. Among them is a non-profit. Consumer Reports, the independent product-rating service, has charged for either monthly or yearly online subscriptions since its 1997 Internet debut. Today, it counts 560,000 online subscribers, compared with 4 million who get the magazine."