Freedrive VP Lisa Gloria: Going from Free to Fee: "In April, FreeDrive.com released a subscription-based offering of a service that was previously free. To build the strategy, I spoke with executives at Go2Call, GlobalScape, and others who had inside knowledge on perfecting subscription services. From their advice, we crafted what turned out to be a success, and learned some interesting — and possibly universal — rules about Internet economy, group dynamics and timing."