"SportsLine.com, publisher of CBS SportsLine.com, has hired investment bank Perseus Group to explore "strategic alternatives to enhance value to its shareholders" -- code words that usually indicate a company is for sale.
Despite a general rebound in online advertising, SportsLine still hasn't been able to turn a profit. For the first quarter of 2004, the company reported a net loss of $8.4 million, or $0.20 per share. During that period, the company derived 94 percent of its revenue from online advertising, according to a filing with the Securities and Exchange Commission. [...] The company recently provided subscription access to the 2004 NCAA Division I Men's Basketball Championship for $9.95."
Notes and links related to the transition from free to for-fee online services.
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