[ContentBiz] M&A Special Part II: Tips for Evaluating a Subscription Site's Potential

"If you're considering purchasing a subscription site, here are some of the factors you should review in addition to the standard stuff you'd expect from any publication acquisition:

Subscriber acquisition costs per tactic

Digging into renewal rates

Cash or accrual basis

Potential for increased traffic

Potential for increased conversions

Staffing

Scalability & potential uses of back-end technology

Potential to increase subscriber lifetime value"