Wednesday, August 11, 2004

[ClickZ] Online Publishing: The Long View, Part 1

This column by Vin Crosbie is the preface to another one (to be published next month) dedicated to the future of paid content, but this point rings so true:

"Some fight change by attempting to maintain their outdated business models, an error Harvard Business School Professor Donald Sull calls "active inertia." Magazine publishers are fruitlessly trying to get Web pages to act more like paper. Commercial broadcasters are fruitlessly searching for ways to get streaming media limited by geographic broadcast region or by number of replays."