"[Drew Izzo, Ancestry.com Director of Online Marketing]'s team reviewed the 'classic' landing page that most old links directed to. It was averaging a 2.47% click conversion rate with a conversion defined as a prospect entering their contact data and credit card info to start a free trial. [...] The winning landing page is currently averaging a 3.37 conversion rate - almost an entire percentage point higher than the old standby control."
Notes and links related to the transition from free to for-fee online services.
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