FT.com is launching its first online ad campaign in two years as it drives the business towards the 100,000 subscriber mark. More than £100,000 is being spent to promote the Financial Times' online presence this autumn, publicising a range of new services. Ads will run across sites including Classic FM, The Economist, MSN and Lastminute.
The initial aim will be to push new and existing users to a new FT.com tour facility, created by GT Network-owned Incline, and designed to better promote the site's virtues."
Notes and links related to the transition from free to for-fee online services.
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