[NYT] Price of MarketWatch Web site might reach $400 million

"MarketWatch, the owner of a leading financial news site, CBS.MarketWatch.com, is soliciting bids expected to be as high as $400 million for the company, according to executives involved in the sale process.

[...]

Some of those same media companies are among the potential buyers, including CBS, Dow Jones, The New York Times Co. and possibly Pearson's Financial Times Group, the executives said Wednesday. Yahoo is also a suitor."