According to the latest Online Publishers Association (OPA) report, "U.S. consumers spent $853 million on online content in the first half of 2004, led by growth in entertainment content -- a 14 percent increase in spending over the same period last year, according to the Paid Content U.S. Market Spending Report, conducted by comScore Networks. [...] Personals/dating held its position as the leading paid content category, with U.S. consumers spending $227.9 million in the first half of 2004. Spending in the business/investment category dropped 8 percent to third place, with $154.9 million this year from $168.5 million in the first half of 2003. Both of these categories have seen slight declines in each of the last three quarters since peaking in Q3 2003."